Product Design (BA)

September. 2019

Start Date

1 FY + 3 UY

Course Duration



Basic Information

Start Date

September. 2019

Course Duration

1 foundation year (if required) + 3 undergrad years

English Language Requirements

Overall IELTS 6.0 with a minimum of 6.0 in Writing and Speaking; minimum 5.5 in Reading and Listening (or recognised equivalent).

Program Description


The portfolio is a very important part of the application process. It should reflect broad examples of your work. This will be used as evidence of your creative ability and potential.

Your portfolio may include paintings, drawings, sketches, a personal sketchbook, design and photographic work, 3D-modelling, work in progress, etc. It should exhibit an understanding of spatial awareness.

We like to see the creative and planning processes that have contributed to your work, not just the final pieces. We also like to see some work that reflects your own personal interests, i.e. work that you might have undertaken in your own time.

We want to see your passion for your work and you’re expected to present the portfolio in a positive and interesting manner. You will be expected to display care and thought in the way that your portfolio is presented; the organisation is no less important than the content.

Course Summary

This exciting course will develop your creative skills along with your technical expertise. As a product designer you’ll be creating items that answer people’s needs and improve their lives.

Your work will involve you in current topical social or environmental issues, and you’ll have the satisfaction of beginning with a concept and taking this through the design stages to a finished product.

You’ll develop advanced skills in areas such as sketching, rendering, presentation techniques, model-making and manufacture. The design process involves continuous research to develop a viable and innovative product or strategy.

During the course you’ll develop creative and technical skills, and we’ll give you a thorough grounding in applied production, engineering and materials exploration and technology.

By the time you graduate you’ll be generating highly complex design solutions. You’ll be familiar with using a variety of methods to produce models and prototypes such as 3D CAD using high-end industry specification software, and model making using our traditional workshops and digital and fabrication facilities.

How You’ll Be Assessed

Through a series of presentations throughout your design projects you will be asked to present your work to your colleagues and staff highlighting details relating to your primary research, concept developments, detailing and fabrication of your designs, as well as a concluding pitch of the final Design. You will also develop a creative portfolio of work.

As a designer it is important to be able to talk about and justify the decisions and direction of your design projects, by credible evaluative methods.

Future Career

Our graduates’ design skills set means that they are in high demand by employers, with some choosing to set up on their own in business with their own design practices.

Studying product design also means that you have a highly transferable skills set, and gives you an excellent grounding in related areas such as research, concept development, model making, Computer Aided Design, design management, consultancy and teaching. Our students are successful in many national and international competitions and events, and often use these as a springboard to employment.

For example, our students have won the prestigious RSA Student Design Awards (Royal Society for the Encouragement of Arts, Manufactures and Commerce award), Starpack Packaging Design award and the D&AD global student award. They’ve exhibited at the Crystal Research Centre, New Designers and taken part in International Research projects in Europe and Japan as well as participating in an exchange programme with Braunschweig University of Art in Germany.

After completing your course, you’ll be able to exhibit your work at the highly regarded ‘New Designers’ exhibition at the Business Design Centre in Islington, London.

This attracts professionals and academics from the wider national and international design field, giving you the chance to win prizes, gain publicity in the design press and impress prospective employers or investors.

Some of our recent graduates have gone on to work in UK and overseas consultancies, design engineering firms, exhibition design, packaging design as well as establishing their own companies. Others have moved on to postgraduate courses.

Some graduates and current students have set up their own consultancies with the expert support of Knowledge Dock, or developed and marketed their project work with the support of our Petchey Centre for Entrepreneurship.



  • Techniques for Design (Core)
  • Design: Project (Core)
  • History, Theory & Communication (Core)
  • Design Media & Representation (Core)


  • Design Skills (core)
  • Product Design Process (core)
  • Manufacturing Technology & Materials (core)
  • Design History & Contextual Studies (core


  • Creative Software & CAD (core)
  • Design Practice (core)
  • Materials & Processes (core)
  • Professional Studies (core)


  • Design Project (core)
  • Major Design Project (core)
  • Applied Manufacturing & Innovative Materials (core)
  • Method & Theory (core)